The need ?
Our clients were facing difficulty in knowing the user reach and user count while filtering out data while creating marketing campaigns.
The Solution
By using the principle 'Match between systems and real world' the idea of a funnel was associated wit the data filtering process to show the user count and reachability with each filtering step.
This feature was launched for one of our clients and then rolled out on iterative basis for other clients based on feedback and adoption rates.
Segmenting Data Funnels
Giving visibility of user count and reach while segmenting data for creating marketing campaigns.
34%
Feature Adoption Rate
35%
Improved Business Revenue
25%
Increased User Conversion
All work
MoEngage
It is a Customer Engagement Platform used by Marketers to analyze the performance of their marketing strategies and achieve their user engagement goals with business growth using the data insights generated by our platform.
B2B SaaS
UX Research Methods
Braze, Message gears and many more competitor products in similar features were evaluated
01 Competitive Analaysis
Client interviews were conducted to figure out how we can portray the funnel shape on the filters page.
02 Qualitative Analysis
User feedback was taken by heatmap analysis